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Launch an affiliate program end to end

This guide walks through launching an affiliate program on a product or offer. Read affiliate program and custom commission first.

Affiliates must use affiliate tracking links, not owner campaign URLs.

Part 1 — Configure the program​

  1. Confirm you are in the correct business workspace.

[Screenshot: App header — correct business workspace selected.]

  1. Open Affiliates and select product or program scope.

[Screenshot: Affiliates area — product program settings opened.]

  1. Enable affiliate program for the target product.

[Screenshot: Program toggle — affiliates enabled on product.]

  1. Set default commission rate or rules.

[Screenshot: Commission settings — default percentage configured.]

  1. Configure cookie or attribution window per program policy.

[Screenshot: Attribution window — days or rules visible in settings.]

  1. Decide auto-approve vs manual affiliate approval.

[Screenshot: Approval mode — manual review vs auto-approve selected.]

Part 2 — Links and onboarding​

  1. Create affiliate link setup template for partners.

[Screenshot: Affiliate link — tracking URL generated for program.]

  1. Document link rules: no hotlinking owner UTMs, no trademark bidding if restricted.

[Screenshot: Affiliate guidelines — link usage rules documented.]

  1. Invite first affiliates or open application page.

[Screenshot: Invite affiliates — email invites or application URL shared.]

  1. Approve affiliate requests for launch partners.

[Screenshot: Pending affiliates — first partners approved.]

  1. Send each affiliate their unique tracking link.

[Screenshot: Partner email — unique affiliate URL delivered.]

Part 3 — Launch and monitor​

  1. Confirm checkout and offers are live for affiliate traffic.

[Screenshot: Checkout — offer active for affiliate promotions.]

  1. Ask affiliates to test click → checkout → optional test purchase.

[Screenshot: Test attribution — affiliate sale shows affiliate origin in Sales.]

  1. Monitor Sales filtered by affiliate origin during launch week.

[Screenshot: Sales filter — affiliate origin sales listed.]

  1. Review attribution disputes process with support.

[Screenshot: Support brief — affiliate dispute workflow shared.]

  1. Adjust custom commission for top partners if needed.

[Screenshot: Custom commission — partner-specific rate applied.]

Affiliate launch checklist​

ItemDone
Program enabled☐
Commission set☐
Approval workflow☐
Tracking links issued☐
Test attribution☐