Checkout and checkout builder
Design checkout pages, connect products to checkout links, organize tracking, and test buyer flows.
When to use this guide
Use this section when you are preparing buyer checkout links, campaign tracking, checkout design, or the final purchase path before sending traffic.
Start here
Guides (step-by-step)
- Create checkout links with useful tracking
- Create a tracked checkout link flow
- Build and publish a checkout page
- Complete checkout builder publish flow
- Create custom campaign checkout links
- Draft and publish checkout changes
- Configure payment methods on an offer
- Complete a PIX payment flow
- Complete a card payment flow
- Complete an installment checkout flow
- Complete a subscription checkout flow
Reference (concepts and design)
- PIX and card at checkout — payment behavior, pending vs approved
- Plan checkout page design
Next steps
- Create plans, offers, installments, and trials if checkout needs pricing
- Create a product if the product is not ready
What Checkout controls
| Area | Purpose |
|---|---|
| Checkout links | Send buyers to the correct product, plan, offer, and checkout experience. |
| Custom links | Add campaign-specific tracking and organization. |
| Affiliate links | Attribute purchases to approved affiliates. |
| Upgrade links | Move existing buyers to another plan, offer, or product. |
| UTMs | Help Campaigns, Financial Overview, and Sales reports explain traffic sources. |
| Checkout design | Controls the buyer-facing layout, copy, and conversion elements. |
| Draft and publish flow | Lets the team edit checkout changes before making them live for buyers. |
Typical workflow
- Confirm the product and pricing are ready.
- Choose the correct checkout link type.
- Add UTMs or attribution settings when the link is used for campaigns.
- Edit checkout design when the page needs custom content or conversion elements.
- Preview desktop and mobile layouts.
- Publish checkout changes before launch.
- Open the checkout as a buyer and verify product, price, payment method, and copy.
- Test the purchase path and delivery expectation.
- Review reports after the test to confirm attribution.
Good checks before going live
- Confirm the link opens the correct product and offer.
- Check price, trial, installments, and payment method expectations.
- Use consistent UTM naming before paid traffic starts.
- Keep affiliate, owner, support, and upgrade links separate.
- Publish checkout builder changes before sharing links.
- Test delivery after payment, not only the checkout page.