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Complete GTM on checkout flow

This guide walks through Google Tag Manager on checkout end to end. Read GTM on checkout first.

Pair with GA4 on checkout if using Google Analytics 4.

Part 1 — GTM container prep​

  1. Confirm you are in the correct business workspace.

[Screenshot: App header — correct business workspace selected.]

  1. Create or open GTM container in Google Tag Manager.

[Screenshot: GTM workspace — container ID visible (GTM-XXXX).]

  1. Plan tags: GA4, conversion pixels, consent mode if required.

[Screenshot: GTM tag plan — tags and triggers documented.]

  1. Open AtomicPay Integrations → GTM settings.

[Screenshot: AtomicPay GTM integration — settings page opened.]

  1. Enter GTM container ID for checkout.

[Screenshot: Container ID field — GTM-XXXX entered and saved.]

Part 2 — Publish checkout and preview​

  1. Open target checkout in checkout builder.

[Screenshot: Checkout builder — checkout linked to GTM container.]

  1. Publish checkout after saving GTM ID.

[Screenshot: Checkout published — live checkout with GTM enabled.]

  1. Copy live checkout URL.

[Screenshot: Checkout URL copied for GTM preview.]

  1. Open GTM Preview mode and connect to checkout URL.

[Screenshot: GTM Preview — connected to live checkout page.]

  1. Load checkout — confirm GTM container loads in preview panel.

[Screenshot: GTM Preview panel — container connected on checkout.]

Part 3 — Verify tags and purchases​

  1. Navigate checkout steps — view item, begin checkout, add payment info.

[Screenshot: GTM events — triggers firing on checkout steps.]

  1. Complete test purchase or sandbox step per policy.

[Screenshot: Purchase trigger — conversion tag fired on success page.]

  1. Verify tags in GTM preview summary — no errors.

[Screenshot: GTM summary — all expected tags fired once.]

  1. Publish GTM container version after validation.

[Screenshot: GTM Submit — container version published.]

  1. Cross-check campaign analytics — GTM does not replace UTMs.

[Screenshot: Campaigns — UTM attribution still configured separately.]

  1. Document container version and checkout link for rollback.

[Screenshot: Change log — GTM version and checkout link documented.]

GTM verification checklist​

StepVerified
Container on checkout☐
Preview connects☐
Purchase tag fires☐
No duplicate tags☐
GTM version published☐