Configure order bumps
An order bump is a complementary offer shown on the checkout page before the buyer completes payment. It increases average order value without sending the buyer through a separate funnel step.
Use this guide when the main offer is ready and you want to add a related add-on on the same checkout page. For post-purchase offers, use funnels, upsells, and downsells instead.
What order bumps control
| Area | Purpose |
|---|---|
| Bump offer | Defines the extra product or offer the buyer can add before paying. |
| Checkout presentation | Controls how the bump appears relative to the main offer and price. |
| Combined purchase | Lets the buyer pay for the main offer and bump in one checkout step. |
| Reporting | Connects bump acceptance to the sale record for support and finance review. |
| Delivery | Determines what the buyer receives when they accept both the main offer and the bump. |
Order bump vs other offer types
| Offer type | When the buyer sees it | Best for |
|---|---|---|
| Order bump | On checkout before payment | Small, related add-ons |
| Upsell | After the first purchase decision in a funnel | Higher-value follow-up offers |
| Upgrade link | For existing buyers moving to another plan | Buyer already owns a product |
| Separate checkout link | A standalone purchase path | Unrelated products or audiences |
Before you configure a bump
Confirm the foundation is ready:
- The main product, plan, and offer are active.
- Delivery is configured for both the main product and the bump product when they differ.
- The checkout page is published and tested.
- Support knows what the buyer receives when they accept or decline the bump.
Configure an order bump
- Confirm you are in the correct business workspace.
[Screenshot: App header — correct business selected.]
- Open the product that owns the main offer.
[Screenshot: Products list — main product selected.]
- Go to the pricing or offers area for the checkout you want to change.
[Screenshot: Pricing page — offers list for the product.]
- Select the offer that should display the bump.
[Screenshot: Main offer row selected — order bump section visible.]
- Add the bump offer or linked product.
[Screenshot: Order bump configuration — bump product and price added.]
- Review the bump name, price, and buyer-facing promise.
[Screenshot: Bump copy fields — name and promise text filled in.]
- Save the pricing configuration.
[Screenshot: Offer saved — order bump attached to main offer.]
- Open the checkout link as a buyer.
[Screenshot: Checkout — order bump checkbox or card visible before payment.]
- Confirm the bump appears before payment and the total updates correctly when accepted.
[Screenshot: Checkout total updated — main offer plus bump price.]
- Complete a test purchase when possible and review the sale in Sales.
[Screenshot: Sales detail — main offer and bump line items on approved sale.]
What to verify before launch
| Check | Why it matters |
|---|---|
| Main price remains clear | Buyers should not think the bump replaced the core offer price. |
| Bump delivery is configured | A paid bump without delivery creates immediate support tickets. |
| Both offers appear in Sales | Support needs to identify what the buyer purchased. |
| Checkout is published | Draft checkout changes are not visible to buyers until published. |
| Funnel paths still work | If the checkout is used inside a funnel, retest accept and decline paths. |
Best practices
- Use one clear bump before testing multiple options.
- Keep the bump closely related to the main purchase.
- Align checkout copy with actual delivery settings.
- Test bump acceptance and bump decline paths.
- Review Financial Overview after the first real bump sales.
Common mistakes
- Adding a bump before the main offer or checkout is stable.
- Connecting a bump product without delivery setup.
- Using an order bump for an offer that should be a funnel upsell.
- Changing bump pricing during a live campaign without retesting checkout links.
- Assuming support can see bump details without checking sale filters.
FAQ
What is the difference between an order bump and an upsell?
An order bump appears on the checkout page before payment is completed. An upsell usually appears after the first purchase decision in a funnel flow.
Can I use more than one order bump?
Technically you may be able to add more than one option, but multiple bumps often reduce conversion. Start with one clear bump, test results in Sales, then add complexity only if needed.
Does the bump need its own plan and offer?
Yes. Treat the bump like any other purchasable offer. Configure plans and offers clearly so reporting and support can distinguish the main purchase from the bump.
What should I check if the bump does not appear on checkout?
Confirm the offer is connected to the correct checkout, the checkout is published, the bump offer is active, and you are testing the same checkout link buyers will use.