Safely deactivate plans and offers
Deactivating pricing can stop new buyers from purchasing an offer while existing subscriptions, affiliate links, and reporting history may continue.
Use this guide before retiring an old price, closing a promotion, or replacing an offer during a live operation.
When deactivation is appropriate
| Deactivate when | Pause and plan first when |
|---|---|
| A promotion ended and a replacement offer is ready | Active ads, emails, or affiliate traffic still use the old link |
| The price or payment model is changing materially | Existing subscriptions should continue under old terms |
| An experimental offer failed and should stop accepting new buyers | Funnels still route to the offer |
| You are cleaning up duplicate plans | You have not identified every checkout link using the offer |
What deactivation can affect
| Area | Possible impact |
|---|---|
| Checkout links | Old links may stop selling the offer |
| Funnels and embed paths | Steps connected to the offer may break |
| Affiliates | Partner links may stop converting |
| Subscriptions | Existing billing may continue depending on product policy |
| Campaigns | Attribution history remains, but new traffic may fail |
| Support | Buyers hitting old links create confusion |
Pre-deactivation review
- List every checkout link using the plan or offer.
- Review funnels, duplicate funnel tests, and upgrade paths connected to the offer.
- Notify affiliates if partner links point to the offer.
- Decide whether existing subscriptions should continue.
- Identify the replacement pricing path if buyers still need a way to purchase.
- Check inactive product interactions if the whole product is also changing.
Safe deactivation workflow
- Confirm the correct business workspace, product, and offer.
[Screenshot: App header and product — correct workspace and offer selected.]
- Document why the offer is being deactivated and who approved it.
[Screenshot: Internal changelog or ticket — deactivation reason and approver noted.]
- Create or confirm replacement plans and offers when needed.
[Screenshot: Replacement offer active — ready before deactivating old offer.]
- Update or retire custom campaign links and ads where possible.
[Screenshot: Campaign links list — old links retired or updated to replacement.]
- Deactivate the plan or offer.
[Screenshot: Offer status changed to inactive or deactivated.]
- Test old links as a buyer from owner, affiliate, and funnel paths.
[Screenshot: Old checkout link opened — fails gracefully or shows replacement.]
- Monitor Sales and support after the change.
[Screenshot: Sales list — no new purchases on deactivated offer after change.]
- Review campaign attribution gaps if reporting looks wrong.
[Screenshot: Campaigns report — attribution aligned with retired links.]
- Update internal docs and partner messaging.
[Screenshot: Partner or support notice — new links and retirement date shared.]
What to verify after deactivation
| Check | Why it matters |
|---|---|
| Replacement link works for new buyers | Avoids revenue loss after retirement |
| Old links fail gracefully or redirect as expected | Reduces support confusion |
| Active subscriptions still behave as intended | Deactivation does not automatically solve billing policy |
| Affiliates stopped sending dead traffic | Partner conflict drops |
| Funnel accept and decline paths still work | See broken funnel paths |
| Reports still make sense for finance | Compare Financial Overview and Sales |
Best practices
- Do not deactivate during an active launch without a replacement path.
- Use default plans and offer codes thoughtfully when migrating buyers.
- Retire campaign links in the same change window as pricing retirement.
- Tell support which links changed before buyers report errors.
- Keep a changelog of retired offers for finance and affiliate review.
Common mistakes
- Deactivating the only live offer on a promoted product.
- Forgetting embedded funnel steps still attached to the old offer.
- Assuming existing subscriptions stop automatically.
- Changing UTMs and offer retirement in different weeks, which breaks reporting.
- Deactivating pricing in the wrong workspace.
FAQ
Will deactivation cancel active subscriptions?
Not automatically. Review manage subscriptions and cancellation workflows and your product policy.
What should affiliates use after deactivation?
Give partners a new affiliate tracking link connected to the replacement offer.
Can I temporarily hide an offer without deactivating the product?
Offer deactivation is a pricing action. If the whole product should stop selling, also review inactive products and link impact.
How do I avoid breaking checkout during a price change?
Test draft and publish checkout on the replacement offer before retiring the old one.