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Customers page walkthrough

This guide walks through the Customers page UI for support and operations. Read use customer history for concepts; use review customer history flow for investigation steps.

UI updates

Labels and layout may change as the Customers page ships or refreshes. Core workflow: find buyer → review purchases and subscriptions → act in Sales.


  1. Confirm you are in the correct business workspace.

[Screenshot: App header — correct business workspace selected.]

  1. Open SalesCustomers (or Customers from main nav).

[Screenshot: Customers page — list view loaded.]

  1. Use search by email — try exact email first.

[Screenshot: Search bar — buyer email entered.]

  1. Apply product or date filters if list is long.

[Screenshot: Filters — product or date range applied.]

  1. Open a customer row to view profile.

[Screenshot: Customer profile — summary header with email and stats.]


Part 2 — Profile and tabs

  1. Read summary: first purchase, last activity, lifetime value if shown.

[Screenshot: Profile summary — LTV and activity dates visible.]

  1. Open Purchases tab — scan statuses (approved, refunded, declined).

[Screenshot: Purchases tab — list of sales with status badges.]

  1. Click a purchase to open full sale detail in Sales.

[Screenshot: Sale detail — opened from customer purchase row.]

  1. Open Subscriptions tab — note trial, active, overdue, canceled.

[Screenshot: Subscriptions tab — recurring records for customer.]

  1. Flag duplicates for merge review.

[Screenshot: Duplicate subs — two active rows flagged.]


Part 3 — Support actions

  1. From customer context, decide: access, refund, cancel, or escalate.

[Screenshot: Support decision — action chosen from customer view.]

  1. Jump to complete refund flow if refund needed.

[Screenshot: Refund path — navigate to sale refund action.]

  1. Jump to subscription cancel flow if needed.

[Screenshot: Cancel path — subscription detail opened.]

  1. For access issues, open buyer access investigation.

[Screenshot: Access investigation — delivery and sale status cross-check.]

  1. Document customer ID, sale IDs, and outcome in support ticket.

[Screenshot: Ticket update — customer and sale IDs documented.]

  1. Export if retention or finance needs customer data.

[Screenshot: Export — customer-related sales export initiated.]


Customers page cheat sheet

TabUse for
ProfileWho is this buyer?
PurchasesPayment history
SubscriptionsRecurring billing
Sale linkFull detail and refunds