Read campaign analytics and UTM performance
Campaign analytics help sellers understand which traffic sources, ads, emails, affiliates, or support links are producing useful sales.
UTM dimensions
| Dimension | Use it for |
|---|---|
| Source | Platform or traffic origin, such as Facebook, Google, email, or partner. |
| Medium | Channel type, such as paid-social, cpc, newsletter, or support. |
| Campaign | Launch, promotion, evergreen funnel, or campaign name. |
| Content | Creative, placement, ad variation, or CTA. |
| Term | Keyword, audience, or targeting detail when needed. |
Metrics to review
| Metric | What it helps answer |
|---|---|
| Revenue | Which campaign produced the most money. |
| Sales count | Which campaign produced the most purchases. |
| Average ticket | Whether one campaign attracts higher-value buyers. |
| Growth or trend | Whether performance is improving or tiring out. |
| Agent or affiliate attribution | Whether tracked people or partners are influencing results. |
Analyze a campaign
- Confirm the correct business workspace.
[Screenshot: App header — correct business workspace selected.]
- Open Campaigns.
[Screenshot: Campaigns page — UTM dimensions and metrics visible.]
- Select the date range.
[Screenshot: Campaigns date range — launch or campaign window selected.]
- Group by source, medium, campaign, content, or term.
[Screenshot: Group by dropdown — UTM dimension selected for analysis.]
- Compare revenue, sales count, average ticket, and trend movement.
[Screenshot: Campaign metrics table — revenue, sales count, and average ticket visible.]
- Open Sales or Financial Overview when you need transaction or payment detail.
[Screenshot: Sales or Financial Overview — drill-down from campaign row.]
- Check link and UTM setup if the data looks incomplete.
[Screenshot: Checkout link and UTM audit — missing or inconsistent tracking identified.]
Attribution checks
- Campaign links use consistent UTM naming.
- Paid ads, email, affiliates, and support links do not reuse the same UTM values incorrectly.
- Short links preserve the intended tracking.
- The product and checkout link belong to the correct business.
- Reports are checked after events have had time to process.
FAQ
Why does campaign data look incomplete?
Common causes are missing UTMs, inconsistent naming, untracked links, wrong business workspace, reused links, or checking reports before events finish processing.
Should I group by source or campaign?
Use source when comparing platforms. Use campaign when comparing launches, promotions, or strategic initiatives.
How do short links affect campaign reports?
Short links should preserve the intended UTM strategy. Avoid creating duplicate tracked links for the same campaign unless you need separate reporting.