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Complete a campaign launch flow

This guide walks through launching a paid or organic campaign to an AtomicPay checkout or funnel. Read campaign analytics and before launch checklists first.

Part 1 — Pre-launch setup​

  1. Confirm you are in the correct business workspace.

[Screenshot: App header — correct business workspace selected.]

  1. Confirm product approved and offers live.

[Screenshot: Product and offers — active and ready for traffic.]

  1. Create tracked checkout link or funnel entry URL.

[Screenshot: Campaign URL — UTMs applied to entry link.]

  1. Configure Facebook pixel or GTM/GA4 if using ads.

[Screenshot: Pixel or GTM — tracking ID on checkout verified.]

  1. Complete first-sale workflow test on same offer.

[Screenshot: Test sale — approved purchase on campaign offer.]

  1. Align support team on delivery and refund policy.

[Screenshot: Launch brief — support policy shared with team.]

Part 2 — Go live​

  1. Double-check link in ads, emails, and bio — same tracked URL everywhere.

[Screenshot: Ad or email draft — correct checkout URL inserted.]

  1. Confirm affiliate links use affiliate type, not owner campaign link.

[Screenshot: Affiliate link — correct link type for partners.]

  1. Publish schedule: ads, emails, and social posts go live.

[Screenshot: Campaign live — ad or post published with link.]

  1. Monitor Dashboard for first traffic and sales spikes.

[Screenshot: Dashboard — real-time or today's activity after launch.]

Part 3 — Post-launch monitoring​

  1. Open Campaigns with launch date range and compare UTMs.

[Screenshot: Campaigns — traffic and conversions by UTM campaign.]

  1. Cross-check Sales for approved purchases and origins.

[Screenshot: Sales filter — sales during launch window with origins.]

  1. Review Financial Overview for gross vs net revenue.

[Screenshot: Financial Overview — launch period revenue tabs.]

  1. Fix attribution gaps before scaling spend.

[Screenshot: Attribution fix — corrected link deployed to active ads.]

  1. Review incomplete payments for recovery opportunities.

[Screenshot: Incomplete sales — abandonment follow-up list.]

  1. Document launch metrics baseline for day 1, 3, and 7 review.

[Screenshot: Launch report — baseline metrics saved for team.]

Launch day cheat sheet​

HourCheck
0–1Link loads; test purchase works
1–4Campaigns + Sales match
4–24PIX/card error rate normal
24+Finance and refund queue