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Complete GA4 on checkout flow

This guide walks through GA4 tracking on checkout end to end. Read GA4 on checkout first.

Many teams deploy GA4 through GTM — see complete GTM flow.

Part 1 — GA4 property setup​

  1. Confirm you are in the correct business workspace.

[Screenshot: App header — correct business workspace selected.]

  1. Create or open GA4 property in Google Analytics.

[Screenshot: GA4 Admin — property and data stream visible.]

  1. Copy Measurement ID (G-XXXXXXXX).

[Screenshot: Data stream — Measurement ID copied.]

  1. Open AtomicPay Integrations → GA4 settings (or plan GTM tag).

[Screenshot: AtomicPay GA4 integration — settings page opened.]

  1. Enter Measurement ID and save.

[Screenshot: Measurement ID field — G-XXXXXXXX saved.]

Part 2 — Checkout and debug​

  1. Publish checkout for target offer.

[Screenshot: Checkout published — live page with GA4 config.]

  1. Enable GA4 DebugView (debug mode via GTM or browser extension).

[Screenshot: DebugView — device or debug session connected.]

  1. Open live checkout URL in debug session.

[Screenshot: Checkout loaded — debug events appearing in DebugView.]

  1. Fire view_item or page_view on checkout load if configured.

[Screenshot: DebugView — view_item or page_view event received.]

  1. Proceed through checkout steps — begin_checkout, add_payment_info if mapped.

[Screenshot: DebugView — funnel events on payment steps.]

Part 3 — Purchase verification​

  1. Complete test purchase (approved sale).

[Screenshot: Checkout success — purchase completed on test offer.]

  1. Confirm purchase event in DebugView with value and currency.

[Screenshot: DebugView — purchase event with transaction ID and value.]

  1. Wait 24–48h and check GA4 Realtime for production traffic.

[Screenshot: GA4 Realtime — active users on checkout stream.]

  1. Compare GA4 purchases to Sales for same day — expect timing differences.

[Screenshot: Sales vs GA4 — same-day purchase count comparison notes.]

  1. Fix campaign attribution gaps separately from GA4.

[Screenshot: UTMs on link — campaign params still on checkout URL.]

  1. Document Measurement ID and checkout links in tracking sheet.

[Screenshot: Tracking sheet — GA4 ID and checkout URLs archived.]

GA4 event cheat sheet​

EventWhen
page_view / view_itemCheckout load
begin_checkoutPayment step
purchaseApproved success page